A multiple step process, we were first asked to write a paper answering the question “What is the essence of graphic design?” A hefty question to answer, many of us struggled. Ultimately, I wrote that the essence of graphic design is about education, collaboration, creation, and questioning. Why do we do what we do? Have we as designers become inundated with the massive amounts of information and feel lost? The next step was to create a design solution in response to the paper that is executed across three different media types: tactile/print, experiential/environmental, and screen (tv, computer, projection, etc). My solution was the packaging of three “blank” journals with hidden questions inside creating a dialogue amongst designers or anyone who receives the package. The user then fills the journal with ideas or answers to the questions, photographs or scans the pages, and posts them to a blog that was created to further spread the dialogue of “why?”